Types of Modeling

There are many different types of modeling and not all of them involve being in front of a camera or on a runway. Very few people can do ALL of these types of modeling. Many categories have very specific physical or skill requirements. Be realistic when setting your goals.

ACTING / COMMERCIALS
Playing a role on television in an advertisement for a product, service, or idea.

PROMOTIONAL
Live modeling designed to drive consumer demand for a product or brand. It can range from representing a company at a tradeshow to handing out samples in a shopping mall or appearing on behalf of an alcohol brand at a bar. A promotional model needs to be very outgoing and have a great personality.

FASHION
Fashion modeling is done to promote clothing or accessories. Fashion models are generally 5’10″ or taller in major markets (smaller markets often begin fashion at 5’8″ and taller) and very thin. These models are typically beautiful yet distinct looking.

RUNWAYOccurs during a fashion show when a model walks a runway to showcase clothing and accessories to potential buyers.

CATALOG: Print modeling done to showcase a company’s clothing or products in their publication.

EDITORIAL:  Print modeling for high fashion magazines such as Vogue, Elle, Glamour, etc. It is generally edgy and showcases a current style or trend.

FIT: A model that has the perfect body sizes and proportions for a certain clothing line or designer preference. It is very important for a fit model to maintain their size. Fit models are hired to help designers see how their clothing looks and moves on a person. Some companies hire fit models on a more permanent basis. Fit models are the least seen and often best paid models in the business.

COMMERCIAL PRINT
Commercial print modeling is generally done to advertise products, services, and companies. There is no set height or weight for commercial modeling, but you must be a well proportioned, attractive, and be able to play different characters.

CASUAL/LIFESTYLES: A model portrays a certain lifestyle, like a college student in an ad for dorm room accessories or a senior citizen couple in a healthcare ad. Lifestyles models are generally attractive versions of a stereotype.

CORPORATE: Print modeling with a business theme. Corporate models portray doctors, nurses, executives, and other business people in brochures, ads, and annual reports.

SWIMWEAR: Swimwear models are generally curvier than fashion models with toned, but not overly muscular figures. Swimwear models can appear in advertisements for beach or resort locations and swimwear catalogs.

FITNESS: Fitness modeling requires a well-toned figure and often a degree of athletic proficiency. Fitness models appear in ads for health and fitness products, athletic companies, and trade magazines such as Runner’s World or Shape.

LINGERIE: This can range from a catalog lingerie situation where the girl is wearing a simple bra and panty set and smiling at the camera (JC Penney, Macy’s) to a scene where the mood is more mature in nature (Victoria’s Secret, Maxim).

GLAMOUR: Modeling with a playful sexual overtone. Glamour modeling can include lingerie and swimwear. Glamour models normally have curvy figures and beautiful faces.

ALTERNATIVE: Any modeling that has a punk or gothic feel.

NUDEGlamour Nude: Playboy and pin-up calendar style modeling.

ARTISTIC NUDE: Posing nude for an artist for the purposes of creating art.

EROTIC NUDE: Nude modeling that is artistic yet sexual in theme. Not pornographic.

BODY PARTS

HAIR: Hair models have gorgeous healthy hair. They are used for hair product ads and to show different hairstyles in hair magazines or at hair shows.

LEGS: Leg models have long shapely legs. They may be used in ad for pantyhose or footwear.

HANDS: Hand models have long graceful hands and impeccable nails. They are used in jewelry ads or any advertisements that requires a pair of photogenic hands.