Promotional or trade show models are hired to provide information to consumers about the product or brand that they are representing. Promo Models can make money by working at music concerts, sporting events, trade shows, and more.
Looks: Your looks matter a lot when you are in the modeling profession, but it plays a vital role in promo modeling. You should be attractive and fit. You are the face of the company and should strive to leave a positive, lasting impact on consumers and clients.
Communication skills: Trade show models have to interact with customers directly, which means that strong communication skills are vital. You should be able to inform them about the company’s product and services. You should make short and informative conversation with the people that you interact with. You have to deliver a live experience that reflects on the product or brand that you are representing. You should be well versed with all the product details and have a good knowledge of the company you are promoting.
Qualities: A promo model should be smart enough to tackle all the queries of the consumers. You should exude confidence and knowledge of the product or brand.Author